October 18, 2010 - 1:10pm -- jim
Chevron's New Ad Campaign Is a Slick Yes Men Hoax
David Zax, Fast Company
Part of the genius of the Yes Men is that they really know when to pull the trigger on a good prank. To wit: They fired off a press release, which we were initially fooled by, to us in the wee hours, before anyone from Chevron could actually respond to real questions for verification (this is an edited version of our original post). And of course, in the wake of the BP disaster, lots of oil-related stories that once seemed unbelievable are now much more plausible.