Bono Bloody Bono
Dave Bleakney
Every generation has an Elvis. Being an Elvis is not only about shaking
your hips or making teenagers scream. When things are going bad in the
public relations department, a famous entertainer can add pop, sizzle
and glamour to the message. Performers sell soap, cars and coca cola.
And lately, rich corporations have been in need of a little sizzle to
sell corporate globalization.
Nixon needed Elvis. He saw a good 'ol southern boy that loved his Mama
cruise into the White house to join hands with the Administration in one
of the many wars on drugs. Elvis, heavily medicated, was more than ready
to expose his peers to extra scrutiny.
Mussolini had Ezra Pound. The Macarthyites had Ronald Reagan, who, at
the time a Democrat, spent his career at the Screen Actors Guild ratting
out so-called subversives in his Union.
Bono, the 80's inspired politico warbler is the latest in a long line of
performers who are trotted out on behalf of the power holders. Poor
Bono, he doesn't get it. At first I thought he looked silly. But now I
see him as dangerous. Okay, well, silly and dangerous. At least that's
how he looked at the World Economic Forum held recently in New York.
"Bono steals spotlight at forum," said the Globe and Mail byline of
February 5. While distribution of the Earth Times may have been banned
at the exclusive Waldorf-Astoria for the WEF, the corporate and political
elite made a home for Bono.