"Facebook, or, The Impossibility of Friendship"
Franco Berardi (Bifo)
Financial capitalism and precarious work, loneliness and suffering, atrophy of empathy and sensibility: these are the themes that we may extrapolate from "The Social Network," the excellent movie by David Fincher.
The story that the movie is about is the creation and early diffusion of the social network Facebook: an enterprirse in the age of financial semiocapitalism. But the focus shifts on the psychological side of the evolution of the Internet, in the framework of the info-acceleration and stimulus-intensification that broadband has made possible. Love, friendship, affection — the whole sphere of emotionality is invested by the intensification of the rhythm of the infosphere surrounding the first generation which learned more words from a machine than from the mother.
Although the narration of the beginnings of Facebook, and the following legal conflicts and trials corresponds to the real story, biographical details (for instance the end of a love relation in the first scene of the movie) are not necessarily true, but they are useful for a full understanding of the affective side of social life of the cognitarian labor force.