August 15, 2004 - 10:53am -- hydrarchist
NOT BORED writes ....Article by Guy Debord (1985) on food in capitalist society. First time in English translation.
Hunger Reducer
Abat-faim
One knows that this term [1] designated a "meal's principal dish, which one served first to quiet down, to reduce the hunger of the dinner guests" (Larousse). In their dictionary, Hatzfield and Darmesteter refer to the term as "antiquated." But history is the infallible master of dictionaires. With the recent progress of technology, the totality of nourishment consumed by modern society is uniquely becoming hunger reduction.
The extreme degradation of nourishment is a banality that, in the manner of other banalities, is generally tolerated with resignation: as a fatality, a ransom paid for progress that one knows can't be stopped because one is overwhelemed by it everyday. Everyone keeps quiet about it. Some because they don't want to speak of it, others because they can't. The immense majority of the population that tolerates this degradation, as well as their strong suspicions about it, simply can't face such an unpleasant reality. It is never agreeable to admit that one has been played for a fool, and those who have created "beefsteak" [2] -- and its claims -- in the form of a "reconstituted" shadow of itself are also little disposed to admit what they have lost by allowing convenient ersatz semblances into their habitats. Those who can refuse nothing for fear of going back upon all that they have let happen in their lives are habitually the same.