"Reverse Imagineering:
Toward the New Urban Struggles,
Or: Why Smash the State When Your
Neighborhood Theme Park Is So Much Closer?"
Brian Holmes
"What are the steps in the creation of a Disney attraction?
According to literature sent out by WDW [Walt Disney World], the steps are: storyboard, script, concept, show models, sculpture, show set design, graphics, interiors, architectural design, molds and casting, wardrobe and figure finishing, electronic and mechanical design and manufacture, show sets and prop construction, animation, audio, special effects and lighting, and engineering." [The Unofficial Walt Disney Imagineering Page (www.imagineering.org).]
On October 17, 2003, seven groups of some 20 to 30 persons descended into the Paris underground, with paint pots, glue, rollers, brushes, spray cans, sheets of paper and marking pens in their hands. Their aim? To overwrite, cover up, deface, subvert, recompose or simply rip to shreds as many advertisements as possible, without violence to any individual or to any piece of property other than the images which impinge on our most intimate desires.