Beyond Adbusters
Jason Adams
Despite his comparative anonymity, it may actually turn out to be James Alex, the blogger/artist who kicked off the recent pepper-spray cop meme, who becomes the more important model for the future of Occupy Wall Street than Kalle Lasn, the now-famous head of Adbusters. Let me explain why, through my own encounter with each of them. In Summer 2002, fresh out of liberal arts school, I was, like many, disheartened by emergent post-9/11 culture and ready for new surroundings generally. So I moved from the U.S. Pacific Northwest to Vancouver, Canada, where I pursued a graduate degree in Political Science.
In the wake of what had up until then been a steadily growing antiglobalization movement, it wasn’t long before the thought occurred to me that the skills I’d honed in the design and technology niches within which I’d involved myself might be useful at the city’s most impactful alternative media institution: Adbusters. So, I called them up, proposed to share my work, and following an affirmative response, made my way down to the headquarters in West Vancouver.