Emilia Sixtensson writes:

"Black Gold"
Wake up and Smell the Coffee

Official Invite: Screening

Do you know where your coffee comes from?
We promise that it will never taste the same again after watching.
This documentary style film which probes into the global grind behind your indulgent Latte and asks blunt questions like:
Why does just 1 or 2 cents of the $4 we pay for designer caffeine go to the bean farmers?

The film follows Tadesse Meskela (the General Manager of the Oromia Coffee Farmers Co-operative Union in Ethiopia ) on his mission to save 74,000 struggling coffee bean farmers from bankruptcy. Against the backdrop of Tadasee's journey around the world, trying to find buyers willing to pay fair market price, the enormous power of the players that dominate the world's coffee trade becomes apparent.

At the end of this film you will have a whole new understanding of Fair Trade and you will probably view your corner coffee shop in a whole new light, but you may also see how a single consumer can help change the destiny of thousands of people.

The film is followed by an in-theater Q&A session attended by the films leading role Mr. Tadesse Meskela

We continue discussion at Smorgas Chef Restaurant & Lounge.